When talking about salty flavour snack,the first thing we recall is no doubt the crisps.And the market for potato crisps is really huge.
A clear example is the consumption of potato crisps/potato chips which cab be seen in the bar chart below.
Resource from：
86% of consumer in the USA and France ,closely followed by 84% in GB.
It seems that the marketing of crisps is extremely huge, and crisps are loved by people allover the word, actually crisps have some special characters that make them so popular.
In potato chips, you might have a personal experience : eating the first piece ,and then you will eat them all.This phenomenon can be categorized as " hedonic bulimia ."
" Hedonic bulimia is eating not because of hunger, but for pleasure and for excessive ingestion .This kind of eating behavior may occur in every person . Term enjoyment bulimia is an important factor causing overweight and obesity epidemic , which threatens people’s health.
Crisps - wrapped in salt , which contains the brain can instantly get the "bonus experience" ( ie, stimulate the secretion of endorphins ) of sugar, fat and additives ...... Public Health 's epidemiology and nutrition expert in Harvard School said: "The starch potato in chips may be the thing that absorbed by the body fastest, even quicker than the sugar . Then it cause the increasing of blood sugar , this will make people feel more hungry . "
All of these add up to make potato crisps the most perfect addictive food and the huge market of crisps.
Written by Tujun
